|
|
|
 |
|
PR
professionals
Introductory and thematic trainings and workshops.
Introductory trainings and workshops are focused on the same or similar knowledge bases
of attendants, so it would be possible to learn new individual contents in following
thematic workshops.
Contents of the introductory study workshops
(at the same time also areas of thematic trainings):
- What are the public relations and do we need them?
- Personality of the company – what is it and how to achieve it?
- Public relation models
- Segmentation of public
- Media relations
- Relations with influential parts of public
- Internal communication
- Relations with business partners
- Relations with clients and users of services
- Writing for public relations
- Public relation campaigns
- Crisis communication
- Press clipping and content analysis |
|
|
|
.:. Main |
