2. Positioning
- Segmentation of the public
- Competitor analysis (Benchmarking and SWAT analysis)

3. Public Relation

• Media Relations
- Press conferences
- Communication with the press
- Regular informing of the media
- Training for public presentations

• Relations with influential parts of the public
- State administration
- Local authorities (community)
- Local associations (from trade or related fields)
- Crisis communication

• Internal communication
- Assessment of the internal public
- Corporate identity
- Motivation (measurement and development)
- Communication with employees

• Corporative communication
- The relation between PR and advertising (corporate advertising) and graphic constant