Geomarketing

With the aim of improving an organization, the potentials of certain areas are analyzed and after that it is possible to suggest improvements in the organization of the distribution network (coverage of Croatia with a distribution network)

Economic and demographic picture of Croatia

- Demographic indicators
- Daily population migrations
- Structure and purchasing power of the population
- Econometric indicators
- Structure of the economy
- Employment/unemployment of the population
- Traffic and urban infrastructure
- Analysis of the potentials
- Future economic development and perspectives

Product market

- General trends of the market
- Analysis of the competition: strategic competition, market challengers
- The range and sales of products (structure by type and administrative areas)
- Sales of competitors’ networks (review by products and administrative regions)
- Relationship between the density of the retailer outlets and sales volume

Analysis of your own company – current situation

- Current distribution network (diffusion)
- The state of sales & service centres (educational and organizational structure of employees)

Suggestion for an ideal coverage of Croatian market with sales & service infrastructure

- Defining ideal locations for sales & service infrastructure
- Definition of the business volume (sales and service of products) for each outlet
- Perspective of products market – five-year period
- Argumentation of each parameter and final decisions