Media analysis

Instead of "an instinct feeling" for media and public opinion, there is a media analysis (audience profiling), systematic analysis of advertisements and announcements in Croatian press releases (on national and local level, in specialized magazines...), or advertisements and announcements in electronic media.

The goal of the analysis of the media– on the basis of the exact indicators one has to choose a communication strategy, tools and contents of the communication.

Profile of the audience:

TV audience
Radio audience
Newspaper readership
Internet users

Media Clipping

Basic Press Clipping (clips from texts and advertisements) – delivery via Internet and/or delivery of copies (daily, weekly, monthly)

TV Clipping (recordings of news or specialized programmes, advertising blocks)

Radio Clipping (recordings of news or specialized programmes, advertising blocks)

Analysis of headlines’ contents of Press Clippings – headline analysis according to semantic content of the headline, writer of the headline, key words, financial equivalent, graphic treatment, journalise, as well as the other agreed quantitative and qualitative indicators)