Market research and the research of public opinion

When to use research?

1. When you know what is needed
2. When you think you know what to do
3. When you don't know how to continue

Political science research and analysis:

Research of the public opinion – preferences of political parties and candidates
Which party or political programme has a dominant support of the electoral body?
What are the dominant themes of electoral or political communications?
What is the experience and perception of candidates or politicians?

Analysis of the competition and their advantages
By using modern methods such as Benchmarking and SWAT analysis, we can establish the relations on the political market and define the competitive advantages.

Political communication
Preparation and managing of political campaigns (at election and non-election times)

Market research (Field research; phone research– CATI):

Buying preferences
What are the consumers buying? How often do they buy? Who do they buy from?What are the influences on their buying decisions?

Postbuying reaction
What was the buying experience like (the delivery of the purchased products)? What is the perception of the product after usage?Satisfaction with warranty conditions and possibilities of after sales servicing...

Satiscop – Consumer Satisfaction – satisfaction with the product and service
Perception of quality of the product and service, perception of price for the service and products.

Image barometer
Perception of the producer, the product and the country of the product origin

Organiscope – internal atmosphere in the company
Relationships between associates at the same organizational level (horizontal climate); Relationships between employees who work at different organizational levels (vertical climate).

The effect of promotional activities
Measuring the effects of advertising, the PR activity and marketing campaigns.

Mystery Shopping
Do the front line people apply the company's communication standards in communication with the clients (in sale-rooms, show-rooms, at the bank counters and insurance companies, or in repair centres)?

Pricing and price analysis
Price analysis of the competitors’ prices (especially from the point of view of the market leaders, the strategic competition) and forming of one’s own prices

Testing of products, packaging, advertisements and slogans
Before shelf stocking and arranging, the product and packaging have to be tested (using many criteria). An advertisement or a slogan have to be approved by the consumers before reaching the critical assessment in newspaper headlines.